Nowadays, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Omar all the new accounts.

But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why:

1) It’s important for web traffic and SEO.

2) It’s the best tool to connect with (And learn from) consumers and industry leaders.

3) It’s important for keeping the brand image alive.

4) It gets you more sales.

5) It’s cheap.

6) It’s fun.