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The letter “A” can make a difference when it comes to the shipping industry. Aramex starts with the letter “A”, and if “A” is removed, a critical meaning will be missing. If “A” is removed there would be only “ramex”, which doesn’t make sense.






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The concept

We wanted to empathize with the features of aramex, so we went the easy approach way, arranging different wordings whilst removing the letter “a” from each word, pointing out that this letter makes meanings stand out.

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